![]() ![]() The bet Button is making is that since traditional advertising is challenged on mobile devices, app makers will have to turn to new ways of making money. ![]() Foursquare would get a cut of that revenue since the booking originated in the Foursquare app. In these deals, Button gets paid when a Foursquare user goes on to take an action like booking a table or a ride, and in some cases downloading the commerce app if they don’t already have it. Button also powers a similar integration between Foursquare and Uber. It’s all done through deep linking, software that allow apps to work with each other. People can then click through to the OpenTable app to be taken immediately to the end of the booking process where they left off in Foursquare. In one partnership powered by Button, for example, Foursquare users can choose a meal time and party size for a given restaurant via OpenTable without leaving the Foursquare app. The company plans to announce on Thursday it has inked deals with Airbnb, Ticketmaster and OpenTable to make it easier for partnering content apps to let their users start booking for lodging, a ticket or a table without leaving the app they’re in. Now, it has signed big e-commerce sites as a foundation for one part of that network. Mobile commerce startup Button launched to build a smarter affiliate network for the world of apps. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |